Learn about marketing research, strategic planning, customer satisfaction and loyalty with this free online course.
Publisher: Saylor Academy
This free online course covers everything you need to know about strategic planning, market research, customer satisfaction and loyalty management. We’ll show you how to conduct effective market research and explain the relevance and strategies of allocating resources effectively across business portfolios. We will also help you understand the connection between customer satisfaction, loyalty, communities and patronage. Let’s get started!